Bittrex Global, a longtime cryptocurrency exchange, today announced the appointment of Paul Grier as the company’s chief marketing officer. His term officially began on January 1st. 2022.
In his new role at Bittrex Global, Mr. Grier will oversee internal and external marketing policies, lead activities related to brand awareness and expansion, and be responsible for managing Bittrex Global’s extensive customer communications portfolio. He will also be instrumental in developing new strategic initiatives that complement core and flagship products.
“I am very excited to join Bittrex Global and help the company continue to pave the way as a pioneer and visionary in the field of digital asset sharing,” said Paul Grier. “Bittrex Global is a leading example of how crypto exchanges can function robustly and securely, and to the highest standards of legal scrutiny, while actively advocating greater regulatory clarity.”
Mr. Grier brings more than two decades of strategic marketing and communication experience to Bittrex Global, having previously held senior management positions at companies such as ICAP, NEX Group, CME Group and most recently the London Stock Exchange Group (LSEG), where he held a Row led marketing and communications initiatives resulting from the transaction with Refinitiv, one of the world’s largest providers of financial market data and infrastructure.
“Paul is a seasoned marketing director who brings a wealth of experience to his role at Bittrex Global,” said Stephen Stonberg, CEO of Bittrex Global. “We are entering our next phase of growth with the introduction of new initiatives and products. Paul’s experience in financial services will enhance the rollout of offerings prepared for rollout in 2022 and beyond. “