It’s hard to think of a time when New balance‘s bright colors and chunky soles have not dominated the street style scene. Known for its pragmatic shoe options, the American brand gained popularity in the 1960s with the release of the first running shoe: the Trackster. More than half a century laterThe label is in the middle of a modern comeback that’s so big it even makes Bennifer tremble. Today, New Balance isn’t just another relevant shoe brand; it has regained the high seat in fashionable casual shoes.

Its ability to develop over time (the brand now offers consistent Fabrication and unisex styles) means that it is no longer just worn by college students or running fathers, but by a growing group of people, including models Kendall Jenner and Hailey Bieber. Cooperations with contemporary labels such as Casablanca and Staud have seen New Balance still maintain its pragmatic roots as it moves in a more fashionable direction that seems to be gaining more followers every day – and rightly so.

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