You are interested in the world of fashion, and you wish to embark on a professional career in this sector.

If you don’t have the talent of a stylist or a designer, why not try the profession of a fashion journalist? In addition, if you are a fan of novelties and new trends in this field, this is the profession for you.

The activities of the fashion journalist

After the creation and production of their products, stylists and fashion designers take the next step: presenting them to the public. And this is where the fashion journalist makes his appearance, by writing articles, by reporting on novelties, the latest fashion collections from designers, or models to follow. As its name suggests, the fashion journalist is therefore the professional who ensures the links between fashion and journalism.. Whether at the national or international level, he is always up to date and on the lookout for what is happening and what is happening in the field of fashion. He attends the various parades to make a report in the media, follows a new designer or a stylist in his preparations, and carries out interviews with the personalities of fashion, and professionals of this sector. It can work for different media like TV channels, magazines, websites, or custom blogs. It is through his words that the journalist tries to interpret and comment on the news. He must nevertheless ensure that he gives an objective opinion on each collection, and can give information and advice to listeners, readers, and Internet users on the latest trends of the moment.

The power of the journalist in the fashion

A fashion journalist indeed has a certain power in specialized magazines. The articles that talk about fashion at the Saint Florent chapel are based on a few essential topics and titles in which experienced authors cooperate. It should be noted that today, the fashion journalist now writes for a wide audience of all ages, who read articles, who watch fashion reports. In addition, the work of journalists for this profession becomes increasingly difficult because of these competitors which include fashion editors and bloggers or bloggers. However, most of the time, the fashion journalist is responsible for regularly anticipating new products, discovering new talents with a future, and following the evolution of established values.

Also, be aware that fashion journalism is a variation of “engaged” journalism where it is not so easy to give a neutral opinion, and the firmest and clearest reports are appreciated. Nowadays, we notice that renowned fashion journalists have a certain influence on the public. Indeed, journalists who have great notoriety, have the ability to create or denigrate the reputation of a stylist. They have the power to launch a designer and bury a fashion designer. Their writings, therefore, have a certain impact on consumers as well as on businesses.

The qualities and training to follow to become a fashion journalist

You have to have certain qualities to become a fashion journalist. It is first of all essential to have an excellent general culture, will, and ambition. You must also have a developed artistic sense, be curious, and have an intuition on future trends. The specificity of a fashion journalist is that he has the possibility of being subjective. Usually, conventional journalists only report the facts, while fashion journalists can give a positive or even negative opinion. Indeed, he describes the collections, but he must also share his emotions and his impressions to make the reader dream. In addition, it is possible to access the profession of fashion journalist by various means.

You can also become a trendy journalist in vogue, having the motivation and a good address book to make yourself known in the community. However, today employers often require that their journalist has pursued professional training beforehand. To obtain a diploma in journalism, you will have to follow a university course in one of the 9 journalism schools in France and have a bac + 5, or have bac + 5 in Sciences Po. Thanks to these courses, you will have the card press after the end of your internship. And if you want to specialize in this sector, an internship in this field can help you.


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